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"Sed quis arcu pulvinar, dignissim lorem nec, malesuada odio."
SOMEONE'S NAME
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"Sed quis arcu pulvinar, dignissim lorem nec, malesuada odio."
SOMEONE'S NAME
Cras sapien ipsum, faucibus porttitor elit at, malesuada dignissim nibh. Donec in orci pharetra, vulputate quam eu, porta urna. In ac rhoncus arcu. Integer velit diam, interdum vitae metus id, luctus molestie risus. Sed nulla mauris, mattis quis varius non, suscipit id massa. Praesent finibus ligula at nibh ultrices sodales.
Victoria Stempleman
Brand Marketing | Creative Strategy | Accessible Design
Marketing leader committed to delivering inspiring creative that performs.
I am passionate about the transformative power of brand and the ability to deliver a brand's authentic expression through design and storytelling. I find delight in the details, guiding my creative team with a robust vision, as well as giving them the tools, training and space essential for them to do their best work. A hands-on creative, I am always ready to roll my sleeves up and dive into the work alongside my team. With a wealth of experience, I have a proven track record of developing and executing strategic marketing plans that effectively resonate with target audiences.
I believe deeply in accessibility, demonstrated by my extensive technical knowledge of 508 compliance. I seek to create brand environments that reach beyond visual impact alone, seeking to cultivate an accessible experience that is equitable and catered to the needs of all individuals.
Experience
2024 – present
Veterans Community Project (VCP)
National Director of Brand & Marketing
Leads and supervises all marketing activities within the company, from conception to execution. Charged with delivering marketing strategies aimed at fostering national brand recognition, helping us to further our mission in support of Veterans.
2019 – 2024
Government Employees Health Association (GEHA)
Manager – Marketing Creative Services
Led a high-performing, technically capable creative team of 10+ writers, designers, and print and mail operations specialists, to simplify the healthcare landscape and cultivate brand affinity and expand awareness. Delivered more than 400 projects annually, including sports marketing activations, to drive record new member growth in 2023.
Other roles at GEHA: Supervisor, Design Interns; Senior Graphic Designer
2016 – 2019
Data Systems International (DSI)
Creative Director
Directed the creative strategy and tactical implementations for a software technology brand with a primary focus on lead gen and sales enablement. Our marketing approach and outreach efforts resulted in year-over-year increases in revenue growth for the company.
2013 – 2015
Gragg Advertising
Interactive Design & Development Manager
Led an agency service team, overseeing digital designers and developers dedicated to crafting high-performing websites and landing pages tailored for lead generation and sales growth. Consistently achieved ambitious lead generation targets, delivering impressive growth results to our clients.
Other roles at Gragg Advertising: Senior Interactive Designer
Skills
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Leadership, coaching and mentoring
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Brand development & governance
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Print and digital advertising
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Creative direction
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Art direction
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Graphic design
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Accessible/508 compliant design
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Marketing and campaign strategy
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Print production
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Logo design
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Print design
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Email design
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Web design
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Video production
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Budgeting
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Paid media, SEO and search
Brands I've worked with
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Kansas City Chiefs
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Baltimore Ravens
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Washington Capitals
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GEHA Health
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UnitedHealthcare
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HSABank
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Superior Bowen
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DirtFish
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Herman Miller
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LiveStorage
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eScreen
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Snoqualmie Ice Cream
Technical knowledge
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Adobe Creative Suite – Photoshop, Illustrator, InDesign and Acrobat Pro
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508 compliance and accessibility – InDesign and Word
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Web design – HTML/CSS, Wix, WordPress
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CRM – HubSpot, MailChimp
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Microsoft Word, Excel, PowerPoint
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Project Management – Workfront, SmartSheet
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Miro and Microsoft Whiteboard
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Print production and press checks
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PowerBI and performance metrics
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User testing
Agencies I've worked with
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Barkley
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Trozzolo
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MERGE
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GMR Marketing
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Let It Fly Media
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Gragg Advertising
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206, Inc.